Success factors with Shomei
We have spoken with Helena Wittbom and Catharina Klingspor
Shomei is a creative communications agency composed of talented individuals with diverse backgrounds and expertise, united by the belief that communication boils down to one essential element: ideas that are strong enough to be remembered.
Why is it important for you to focus on feedback and reflection?
Reflection and feedback conversations provide a valuable opportunity to identify both success factors and challenges within a collaboration. This process is essential for aligning, consolidating, and evolving working practices and behaviors. Additionally, it allows team members to express appreciation for one another—something that can easily be overlooked amid all the project discussions.
How does working with Goodfeed benefit you?
I believe that feedback generates more feedback. Engaging with feedback in the simple yet structured way that Goodfeed facilitates makes it more natural to reflect on both individual and collective behaviors, as well as shared performance. Since the dialogue is already initiated through Goodfeed, it becomes easier to maintain a vibrant and constructive conversation in our daily interactions. Goodfeed serves as an excellent platform for obtaining feedback from every individual within an organization. It also enhances team collaboration by highlighting what works well and identifying areas for development, particularly within projects. Every evaluation meeting we've had has sparked further discussions, making it beneficial to sit down and reflect together.
Do you have any concrete tips for those who want to start working more systematically with reflection to uncover their own success factors?
- Establish Guidelines: Set clear procedures for how to proceed.
- Set Goals: We utilize the results from Goodfeed in our analysis of employee and customer satisfaction.
- Assign Accountability: Ensure that someone is responsible for making sure the process is executed.
We extend our heartfelt thanks to Helena and Catharina for taking the time to share their insights and for being exemplary role models at Shomei!
