Stories

Human Relations — The Foundation for a Successful Consulting Industry

In an era where AI is rapidly transforming the job market, it's natural to question whether human relationships will continue to hold equal significance in the future. We spoke with Henrik Nordling, Co-founder of Goodfeed, to explore the future of the consulting industry.

AI and technology are rapidly evolving and impacting all industries. What is your perspective on AI's role in the consulting sector?

AI has undoubtedly transformed many aspects of our work. We utilize AI to streamline processes, analyze data, and enhance our services. However, it’s essential to remember that AI is a tool—albeit a powerful one—but still just a tool. It cannot replace the human interaction that is fundamental to the consulting industry.

While it's clear that AI can help consulting firms operate more efficiently, many overlook the valuable time it frees up. The question then becomes: how should that time be utilized? The answer lies in focusing on what truly matters—your customers and their needs.

Could you elaborate on the significance of human relationships in the consulting industry?

Absolutely. The consulting industry isn't solely about delivering technical solutions; it’s about building trust, understanding the client's unique challenges, and providing tailored advice. Human interaction is vital for establishing trust. People want to feel heard and understood—something that can only be achieved through genuine human connection.

Do you see any risks in relying too heavily on AI in the consulting industry?

Yes, there is a risk of losing the personal touch. If we depend too much on AI, we may overlook the nuances and human engagement that are essential for building lasting relationships with our customers. AI lacks the ability to empathize or understand human emotions in the same way we can. Therefore, it’s crucial to use AI as a support tool rather than a replacement.

What is your vision for the future of consulting?

I envision a future where technology and human relationships work hand in hand. AI will continue to play a significant role, but it is our human abilities to communicate, build trust, and understand customer needs that will truly make a difference. Always prioritizing the customer’s needs and utilizing both intellect and emotion to deliver the best services for each individual client is key, in my opinion.

In conclusion, what would you say to consulting firms that are concerned about the impact of AI on their business?

I would encourage them to view AI as an opportunity rather than a threat. Leverage AI to enhance your business, but never underestimate the importance of human relationships. The combination of technical expertise and human insight is what will drive success in the future. Let AI handle the repetitive and data-intensive tasks, allowing you to focus on what truly matters—your customers and their needs.

If you’d like to discuss the importance of human relationships in the consulting industry further, you can find my contact details below.

Henry Nordling

Co-founder of Goodfeed

hi@goodfeed.io

book a meeting