Henson: Communication Agency from Västerbotten
In the heart of Västerbotten we find Henson, a communication agency with 27 employees. In an interview with Peter Westermark and Fanny Lövbom, we get an insight into their activities and why follow-up is a cornerstone of their work. In addition, they share insights from success stories where follow-up has proven to be crucial.
Can you tell me a little about Henson and what you do?
We are a communications agency based in Västerbotten with 27 employees. Our client base includes an equal mix of public sector organizations and various businesses. We offer a comprehensive range of services, from strategy development to production, and our role in client collaborations can vary significantly depending on the structure of the ordering organization. Some clients have large in-house teams, allowing us to serve as a strategic or creative supplement, while others choose not to build their own expertise, enabling us to effectively function as their communications or marketing department.
What makes your business unique in your industry?
We don’t necessarily believe we are unique in any specific way; there are several agencies that operate similarly to us. It may be a disappointing answer, but it’s the truth!
Why do you think it is important to follow up with your clients and projects?
Following up is crucial because it’s not just about executing a project or maintaining a collaboration; it’s also about ensuring high quality and employing processes that make us efficient, smart, and capable as a team. In organizations with multiple projects, we recognize that some initiatives are far more critical than others. By conducting systematic follow-ups with effective tools, we can gain a more balanced understanding of our overall performance.
Can you share a specific success story where follow-up has played a crucial role?
The most valuable insights often emerge during discussions that evaluations facilitate, particularly when we analyze results. For us, this means that based on the feedback received, we can continue to refine our models for customer feedback and debriefing.
We would like to extend our gratitude to Peter and Fanny for taking the time to answer our questions! :)
