Henson: Communications Agency from Västerbotten
In the heart of Västerbotten we find Henson, a communications agency with 27 employees. In an interview with Peter Westermark and Fanny Lövbom, we get an insight into their activities and why follow-up is a cornerstone of their work. In addition, they share insights from success stories where follow-up has proven to be crucial.
Can you tell me a little bit about Henson and what you do?
We are a communications agency with 27 employees based in Västerbotten. We have a customer base that consists of equal parts of the public sector and customers from different parts of the business world. Our offering extends all the way from strategy to production and our role in customer collaborations can also look quite different depending on how the ordering organization is rigged.
Some have a large in-house department and then we can be a strategic or creative addition, while others may have chosen not to build their own in-house expertise, which allows us to effectively act as a communications or marketing department.
What makes your business unique in your industry?
We do not believe that we are unique in any particular way, there are quite a few agencies that build their business in a similar way to what we do. Sad answer maybe, but true!
Why do you think it is important to follow up with your clients and projects?
Because it is not just about carrying out a project or having a collaboration, it is also about doing it with a good quality and with processes that have made us efficient, smart and capable together. We also believe that in organizations with many projects, some projects can be very important compared to others.
If we follow up systematically and with good tools, we will get a more balanced picture of how things have gone for us.
Can you share a specific success story where follow-up has played a crucial role?
The most useful can often come in the conversation that the evaluations lead to, when the results are analyzed.
For us, this has meant that based on feedback we can continue to sharpen models for, for example, customer feedback and debriefer.
We would like to thank Peter and Fanny for taking the time to answer our questions! :)
