Goodfeed raises new money — Benify founder steps in
The upstart Goodfeed fills the checkout. The largest investor is two Benify founders Åke Lundén and Markus Kullendorff, who through the investment fund Friends Capital step in when the company raises more than SEK 5 million in an oversubscribed first round.
Goodfeed offers a cloud-based platform. Through its unique model, the company combines data-driven insights with an interactive evaluation model. The company launched its platform at the end of 2022, but already cooperates with a number of reputable companies in the consulting industry. The company's client list also includes some of the Nordic region's heaviest communications, audit and law firms.
Goodfeed was founded in 2022 by Andrea Rylander and Henry Nordling who both have extensive experience in the consulting industry and have experienced the lack of feedback and reflection as an obstacle to successful delivery processes. According to the founders, many miss the opportunity to find out what customers and teams think - before it's too late. They saw that in the projects that went significantly better, that is, projects that were more profitable and where the collaboration worked well, there were the right conditions to create continuous value for the customer.
“We see a clear trend in the industry that the way of working, that is, how you work together, is an obvious competitive factor in attracting and retaining customers and talent. We challenge the Swedish corporate culture by opening up to real-time feedback - something we Swedes often associate with bad mood - but nothing could be more wrong. Our customers testify to the contrary.” says Henrik Nordling, founder Goodfeed.
Goodfeed offers companies the opportunity to understand in real time what works well and less well in different processes, it creates the conditions to act proactively rather than reactively. Despite the fact that many early companies have seen difficulties in raising capital in a strained market situation, Goodfeed is now closing an oversubscribed first round of just over SEK 5 million.
“We create a natural and safe space where everyone's voice is heard. New perspectives and continuous learning are the key to long-term, sustainable and profitable customer relationships. We are of course pleased that the interest has been so great and that significant investors also see the opportunity with our platform” Andréa Rylander, founder Goodfeed.
Goodfeed opened its platform in late 2022 and already has over 20 clients, which include the leading auditing and business law players. On the customer list are a number of reputable brands. One of Goodfeed's early clients was the Hansen Law Firm. Fredrik Granström, co-founder of Hansen, was early to point out that they are behind Goodfeed's unique offering.
“When we have a good relationship with a client, we can get closer together and evaluate what works in a joint dialogue. When you do it right, we all show vulnerability, then we get away from being a provider and become a partner. That's how we want to work. Daring to show vulnerability and develop together creates connection. Connection Creates Trust“says Fredrik Granström, Serial Entrepreneur & Founder Hansen.
So far, Goodfeed has focused on growing organically, which has proven to be a success factor. With the company now strengthening with external capital, well-selected investors are on the ownership list. In addition to the Benify founders, there are Sofia Alexus and RadCap Ventures on the list of owners. With the new capital, Goodfeed will continue to develop the platform and sharpen its offering towards the market.
For more information on Goodfeed: www.goodfeed.io
For further questions:
Andréa Rylander, founder Goodfeed
+46 76-209 95 08