Why Eventum sees customer follow-up as a core part of its business
We recently had the opportunity to meet Malin Lind, Head of Agency at Eventum, and ask her a couple of questions about their business and success. Here she shares insights about what makes Eventum unique, the importance of customer follow-up and how they create memorable experiences that really stand out.
Can you tell us a little bit about Eventum and what you do?
Eventum is an industry-leading event and communications agency based in Stockholm, Sweden, founded in 1982. With a team of 18 professional project managers, production managers and creatives, we offer tailor-made event experiences both in Sweden and internationally.
We also work with concepts and strategy work regarding our clients' live communication. We deliver high-quality, cost-effective and creative solutions and concepts for all types of internal and external events, both digital and physical, as well as trade fairs. Our customers can also get help with PR, both around specific events, but also for their brand in general.
In 2024, we were named Agency of the Year and awarded in the Golden Wheel. We strive to constantly be innovative and solution-prone to continue offering our customers memorable and unique experiences.
What makes your business unique in your industry?
Our strengths are our combination of extensive experience, flexibility, personal commitment and breadth. During our many years in the industry, we have carried out all kinds of events, always with high creativity and great customer satisfaction. Our expertise spans the entire process — from concept and strategy before the event, to implementation and follow-up afterwards. We create programs that not only entertain, but also arouse emotions, impart knowledge and create pride.
At Eventum, we live and breathe events, which allows us to guarantee experiences that really stand out and make a difference.
Why do you think it is important to follow up with your clients and projects?
Following up on our clients and projects is crucial because it's about more than just finishing an assignment. It is about ensuring that each project not only achieves its objectives but is also delivered with high quality and efficiency.
Follow-up helps us improve our processes and to understand which methods work best, which in turn makes us more productive and efficient. In addition, it helps us to have a clear overview of all projects within the organization and ensure that no project ends up in the dark.
We strive for continuous improvement and follow-up is one of our most important parts in building long-lasting and successful relationships with our customers.
Can you share a specific success story where follow-up has played a crucial role?
We conducted a GoodFeed evaluation of the collaboration with a customer before we performed the larger evaluation of the event itself. During the GoodFeed evaluation, we identified areas that required direct action. Thanks to our quick response, we were able to present solutions and improvements directly to the customer at the regular follow-up meeting.
This streamlined our process and saved the client time, while demonstrating our professionalism and our ability to act quickly and efficiently. The result was that the customer perceived us as highly competent and reliable.
We say thank you very much to Malin for taking the time to join us and answer our questions! Eventum continues to set the standard in the event and communication industry! We at Goodfeed are really looking forward to a real long-term partnership!
