Why Eventum sees customer follow-up as a core part of its business
We recently had the opportunity to meet Malin Lind, Head of Agency at Eventum, and ask her a couple of questions about their business and success. Here she shares insights about what makes Eventum unique, the importance of customer follow-up and how they create memorable experiences that really stand out.
Can you tell us a little bit about Eventum and what you do?
Eventum is an industry-leading event and communications agency based in Stockholm, Sweden, founded in 1982. With a team of 18 professional project managers, production managers, and creatives, we offer customized event experiences both in Sweden and internationally. We also provide conceptual and strategic support regarding our clients' live communications. Our mission is to deliver high-quality, cost-effective, and innovative solutions for all types of internal and external events, including digital and physical gatherings, as well as trade fairs. Additionally, we assist our clients with public relations, both for specific events and their overall brand image. In 2024, we were honored to be named Agency of the Year and received the Golden Wheel award. We are committed to constant innovation and finding solutions that enable us to provide our clients with memorable and unique experiences.
What makes your business unique in your industry?
Our unique strengths lie in our extensive experience, flexibility, personal commitment, and broad expertise. Throughout our years in the industry, we have organized a wide variety of events, consistently achieving high levels of creativity and customer satisfaction. Our expertise covers the entire process — from concept and strategy development before the event to implementation and follow-up afterward. We create programs that not only entertain but also evoke emotions, impart knowledge, and instill pride. At Eventum, we are passionate about events, which allows us to guarantee experiences that truly stand out and make a difference.
Why do you think it is important to follow up with your clients and projects?
Following up with our clients and projects is essential because it goes beyond merely completing an assignment. It ensures that each project not only meets its objectives but is also executed with high quality and efficiency. Follow-up enables us to improve our processes and understand which methods yield the best results, ultimately enhancing our productivity and efficiency. Moreover, it provides us with a clear overview of all projects within the organization, ensuring that nothing falls through the cracks. We strive for continuous improvement, and follow-up is a crucial element in building long-lasting and successful relationships with our clients.
Can you share a specific success story where follow-up has played a crucial role?
We conducted a GoodFeed evaluation of our collaboration with a client before performing a comprehensive evaluation of the event itself. During the GoodFeed evaluation, we identified areas that required immediate attention. Thanks to our swift response, we were able to present solutions and improvements directly to the client at our regular follow-up meeting. This not only streamlined our process but also saved the client time, showcasing our professionalism and ability to act quickly and efficiently. As a result, the client viewed us as highly competent and reliable.
We would like to extend our heartfelt thanks to Malin for taking the time to join us and answer our questions! Eventum continues to set the standard in the event and communication industry! We at Goodfeed are genuinely looking forward to a long-term partnership!
